Shopify vs a Custom eCommerce Website: When Does Custom Actually Pay Off?
Plan fees, app costs and transaction fees over three years, and the clear signs your store has outgrown Shopify. A practical guide for Indian brands.
eCommerce Development
eCommerce websites that turn browsers into repeat buyers
An online store lives or dies on three things: how fast product pages load, how easy checkout is, and whether people can find you without paying for every visit. We build stores that get those right, whether that means a well-built Shopify store or a fully custom platform.
We help you pick the right route first. Plenty of brands are better served by Shopify, and we will tell you so. When you need custom pricing, multi-vendor selling, B2B ordering or deep integrations, we build it.
The details
What’s included in eCommerce Development
Shopify or custom, chosen honestly
We compare total cost, fees and flexibility for your catalogue before recommending a platform.
Product pages that sell
Fast galleries, clear variants, delivery info and reviews placed where buyers look for them.
Checkout and payments
Razorpay, Stripe, PayPal, UPI and cash on delivery, with as few steps between cart and order as possible.
Marketplace and multi-vendor builds
Vendor onboarding, commissions, payouts and separate dashboards for sellers and admins.
Inventory, shipping and GST
Integrations with Shiprocket, Delhivery and your ERP, plus GST-ready invoices for Indian stores.
Product SEO
Structured data for products, clean collection URLs and fast pages so listings can rank in Google and Google Shopping.
Who it’s for
How it works
From first call to launch in four steps
Step 1
Discovery
We start with your goals, customers and competitors. One or two short calls turn into a written scope, timeline and fixed quote.
Step 2
Design
Wireframes first, then polished screen designs. You review real layouts with your real content before anything is built.
Step 3
Development
We build with modern frameworks, test on real phones and browsers, and set up SEO, analytics and integrations as part of the work.
Step 4
Launch & Grow
We launch, watch the numbers and keep improving: SEO, ads readiness, speed and new features on a monthly plan if you want one.
FAQ
eCommerce Development questions, answered
Should I use Shopify or a custom eCommerce website?
If you sell a standard catalogue and want to launch fast, Shopify is usually the better choice. Custom makes sense for marketplaces, complex pricing, B2B ordering or when platform fees start costing more than a build. We explain the trade-off for your case before you commit.
Can you move my store from WooCommerce or another platform?
Yes. We migrate products, customers and order history, and redirect old product URLs so you keep your search rankings.
Which payment gateways do you integrate?
Razorpay, PayU, Cashfree, Stripe and PayPal are the most common. UPI and cash on delivery are supported for Indian stores.
Do you build multi-vendor marketplaces?
Yes. We build marketplaces with vendor sign-up, product approval, commissions, payouts and separate dashboards for vendors and admins.
Related services
Often paired with eCommerce Development
